San Francisco, California

Primary care visit costs in San Francisco

19 family and internal medicine doctors in San Francisco have doctor-specific negotiated rates in UnitedHealthcare’s price transparency files. Rates as of February 2026.

19

Doctors with a full page

$322

Median new patient visit, 45–59 min

$217

Median follow-up (99214)

$244

Median annual physical (99396)

Typical Rates

Medians and ranges across the doctors listed on this site in San Francisco; codes reported by fewer than three doctors are omitted. The last column is the median across all listed doctors statewide.

VisitSan Francisco medianRangeDoctorsCalifornia

New patient visit, 30–44 min

CPT: 99203

$218$151$21819$176

New patient visit, 45–59 min

CPT: 99204

$322$132$32220$262

Follow-up visit, 20–29 min

CPT: 99213

$178$102$17819$137

Follow-up visit, 30–39 min

CPT: 99214

$217$88$21720$194

Annual physical, age 40–64

CPT: 99396

$244$189$24416$210

Doctors With Published Rates

19 doctors in San Francisco. Doctors with enough public reviews to rate are listed first, then by how many visit types are priced. 14 of them are paid under a shared group contract, so identical rates between doctors are the contract, not a coincidence.

Limited Rate Data

The insurer’s file prices only one or two visit types for 3 more doctors in San Francisco, which is not enough for a full profile. The rates are still real, so here they are.

DoctorPhoneNew patientFollow-upPhysical

Dr. Michael Crawford, MD

Internal Medicine Physician · NPI 1780632190

(415) 353-2873$80

Dr. Diana Hilbert, MD

Internal Medicine Physician · NPI 1386642551

(415) 752-0100$132

Dr. Kenneth Mills, MD

Internal Medicine Physician · NPI 1023016292

(415) 752-0100$88

Compare Across California

Questions

How much does a new patient visit cost in San Francisco?
Among the 20 San Francisco primary care doctors with a published UnitedHealthcare rate for a new patient office visit, moderate-complexity decision-making, 45–59 minutes, the median is $322. Individual doctors range from $132 to $322.
Why are only some doctors listed?
We only publish doctors whose negotiated rates appear at the individual level in the insurer's price transparency files. Doctors whose rates are only reported at the group or specialty level are not listed, because those numbers do not describe what that specific doctor is paid. A doctor gets a full page when at least three office or preventive visit codes are priced; with fewer, we show the rates in a table on this page instead of padding out a profile.
Are these prices for every insurance plan?
No. These rates are from UnitedHealthcare's in-network files and apply to UnitedHealthcare commercial plans. Other insurers negotiate separately, though rates for the same doctor are usually in a similar range.